The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Manure, Great Lengths, Horseshoes
Agency: Carmichael Lynch / Minneapolis
Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano
Agency: GSD&M / Austin
Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cargill
Title:
Manure, Great Lengths, Horseshoes
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04119D
Award:
2004 Design Merit Award
Agency:
GSD&M / Austin
Client:
Vespaio
Title:
Vino, Handmade Pasta, Ristorante Italiano
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04120D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Bridge, Hay, Rowers
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04121D